JZ Partners is the advisor of JZ Capital Partners, a private equity firm based in the Hancock tower in Chicago. JZ Partners wanted a website to present themselves as an investment firm that has the flexibility of a family office and the expertise of a private equity fund.
After reviewing the materials provided and new guidelines, I worked on the site map and wireframes to structure the website, followed by a mood board that provided guideline for the final design. In effort to modernize, blue and white colors were chosen to work alongside the serif fonts, accentuated by clean line style iconography created with Illustrator. Chicago skylines and business related imagery was chosen and prepared in Photoshop for the hero areas for the homepage and the interior pages.
The final design files were pixel perfect in Photoshop and handed to the development team.