MVP Landing Page
design concept

The Challenge

On the event of updating the company’s branding guideline, MVP asked volunteer employees to come up with ideas for colors, fonts and imagery, creating a style sheet.

The Action

After analyzing the current guide lines and getting inspired by the latest trends, I began putting together a landing page using Sketch to find the balance between intuitive imagery, concise and powerful text and easy-to-navigate iconography aiming to create an enjoyable experience.

The Results

The concept I developed focused on modernizing the brand towards a flat, simple design:

• COLORS: A pastel color scheme was chosen because the original set of colors were visually abrasive.
• FONTS: Condensed sans serif was used in the titles to improve readability on various mobile devices.
• IMAGERY: Images of employees in actual workspaces convey the shared and collaborative environment that is fostered from the each of the workers all the way to clients.
• ICONOGRAFY: Clean, simple, personally design line icons provide visual landmarks for the user to quick identify areas on interest on the page.